Reputation management is not considered unless it is too late; a bad publicity has already been spread throughout the web. However, smarter businesses know the importance of online reputation and usually have tactics ready to deal with these unfortunate situations.
Getting reputation management services is as important as getting a high PR for your page or search engine optimization services. A wide step would be to combine the both. Reputation management as part of SEO tools will multiply the benefits you can derive from both the strategies.
It is interesting to note that bad publicity can affect both large and small companies equally. It is not a thumb rule that only large companies will be targeted; the web is full of content about anything and everything. Small companies are also as vulnerable as big names. And what is worse; the bad content posted need not to be true to effect your name adversely. Search engines like to display diverse results within SERPs and if negative content takes a slot in the top ten results your business name is drowned. So, managing reputation as part of SEO will give you leverage in many regards;
Hiring the two services separately can cost you a lot more than what a collaborated service will cost you. Select the SEO professionals who specialize in reputation management as well and you might be able to settle the services at cheaper rates.
SEO is all about ranking your website in topmost search engine results and it primarily focuses on keyword usage. With SEO combined with reputation management you will have to rank for keywords present in the content of your site. Moreover, this will also keep the site natural and attractive for the potential readers.
Proactive SEO strategy
Build a great reputation for yourself by enhancing your online presence. Create unique and reader oriented content on your website. It will give you a two fold benefit; help in your SEO and build up a positive reputation. A great way of managing your online reputation is to create good vibes about your business. This will help counter fight negative publicity as well as generate traffic.
Beforehand action plan
When it is about SEO the relevant people know what you want them to do and how they are supposed to implement everything. Likewise, managing reputation as part of SEO will prepare you to take beforehand steps to rectify negativity that is being spread about you. Instant measures would be taken if everyone knows what they are supposed to do in such situations.
Most companies fail to realize on time the importance of protecting online image and take steps only when negative publicity has already spread. It is critical to stay active and up to date in this regard. You can even use software programs that will create alerts for you. Even if the business if running in profit a small negative comment ranked in top ten search engine result can destroy your customer base and hence the revenues.